007. Three digits, one man, five billion dollars in revenue. James Bond is the ultimate brand.
After the front page of Google, Daniel Craig’s pecs must be the most valuable space on earth. Pay per nip advertising – his agent’s missing a trick.
A third of Skyfall’s £100million budget was paid for by product placement deals and who can blame them. Bond is a living god: the Father, The Son and The Holy Spirit of all things cool.