This month Michelsberg Tailoring headed North up the A1, for our first trunk show to Newcastle.
A ‘trunk show’ is basically where a tailoring firm offers a travelling service, packs up its bunches of cloths and examples of its work, and presents itself to customers, at a temporary retail location, or, another venue such as a hotel room.
It’s a very common, and cost effective way, to open up new markets, assess demand and build up a loyal following, before perhaps taking the plunge and committing to bricks and mortar and a long lease.